Recensioni libri

Seth Godin

Seth Godin biografia

Recensione

Foto

Libri


Autori
A B C D E F G
H I J K L M N
O P Q R S T U
V W X Y Z

Scrittori presenti: 20382

Menu

Recensioni libri
News
Autori del giorno
Top20
Le vostre Recensioni
Newsletters
Percorsi Narrativi
I nostri feed RSS
I premi Nobel per la letteratura
Albo d'oro Premio Strega
Albo d'oro Premio Campiello

Godin, S: This Is Marketing


Seth Godin Libri


Real marketing isn't about racking up clicks and tweets; it's about connection, empathy, and making a difference. Over the past quarter century, Seth Godin has taught and inspired millions of entrepreneurs, marketers, leaders, and fans from all walks of life, via his blog, online courses, lectures, and bestselling books. He is the inventor of countless ideas and phrases that have made their way into mainstream business language, from Permission Marketing to Purple Cow to Tribes to The Dip. Now, for the first time, Godin offers the core of his marketing wisdom in one accessible, timeless package. At the heart of his approach is a big idea: Great marketers don't use consumers to solve their company's problem; they use marketing to solve other people's problems. They don't just make noise; they make the world better. Truly powerful marketing is grounded in empathy, generosity, and emotional labor. This book teaches you how to identify your smallest viable audience; draw on the right signals and signs to position your offering; build trust and permission with your target market; speak to the narratives your audience tells themselves about status, affiliation, and dominance; spot opportunities to create and release tension; and give people the tools to achieve their goals. It's time for marketers to stop lying, spamming, and feeling guilty about their work. It's time to stop confusing social media metrics with true connections. It's time to stop wasting money on stolen attention that won't pay off in the long run. THIS IS MARKETING offers a better approach that will still apply for decades to come, no matter how the tactics of marketing continue to evolve.
 
Editore:
: pagine
Data di pubblicazione:--
Lingua:
Prezzo di copertina: EUR
Risparmio:
Ordina  Ordina il libro su Amazon
 
 
Scrivi una recensione a Scrivi una recensione a
 
Torna all'elenco dei libri
 

Seth Godin I Libri Biografia Recensione Le foto

Ti piace la scrittura creativa, la poesia e parlare di letteratura? Perche' non vieni sul forum di zam per incontrare nuovi amici con la tua passione!

 Ora puoi inserire le news di zam.it sul tuo sito.
Pubblica le news

ULTIME NEWS
Quando le montagne cantano
[26-08-2021]
C'era una volta il re fiamma
[24-08-2021]
La ragazza del treno
[17-08-2021]
Gianluca Gotto, nomade digitale
[14-08-2021]
L'ora pi fredda
[13-08-2021]
Nomadland
[12-08-2021]
Mio fratello rincorre i dinosauri
[11-08-2021]
Old
[11-08-2021]
Leggi le altre News