Read this book and you will have a road-map for success as you create or improve your Player Development program, in the context of your Casino Marketing strategy. It belongs on the shelf of any Executive in Casino Management who wants to drive revenue from a strategic approach to PD. For your Player Development team to drive revenue, you have to set the targets and provide all of the tools and techniques that will ensure success. This book is written from experience, and you will benefit from the hits and misses of your peers!TABLE OF CONTENTSIntroductionHow to take a Strategic Approach to PDWhat are the steps?Setting Your First GoalSMART goalsHow to Keep MomentumSetting Financial RewardsThe Importance of PaceActive GoalsInactive GoalsRetention GoalsContact GoalsNew Player GoalsAcquisition GoalsInvestment GoalsMiscellaneous GoalsFinal ThoughtsA List of Sample GoalsGlossaryThe practical steps in this book came from 10 years of working with Player Development professionals across the USA. Including those who use PowerHost, a host contact management system that drives Host Goals. Visit www.harvesttrends.com to learn more, connect to the author at https://www.linkedin.com/in/jackieparker/